NEW HSV WEBSITE HAS INTERNATIONAL APPEAL
Music to the people - Monday, November 12, 2001.
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NEW HSV WEBSITE HAS INTERNATIONAL APPEAL Music to the people - Monday, November 12, 2001. |
International
Hit A breakdown of traffic over the last month shows many thousands of people from North America, Japan and New Zealand have had a look at what the recently re-designed and re-launched site has to offer. 33,000 of the month's hits (16%) were made by people in the US while nearly 11,000 Japanese and 10,000 New Zealanders paid a visit to the new-look site: www.hsv.com.au. In addition, there were also thousands of hits from Europe, the UK, various parts of Asia, the Pacific region and from Africa. Even Russia registered a number of "hits". Music
to the people "We're delighted by the popularity of the V8 Symphony, however, with the level of enthusiasm for the brand, particularly amongst younger people, it came as no surprise - it's a great track" says Mark Behr, HSV National Sales & Marketing Manager. "Within the very first hour, 500 people had downloaded it with most people choosing the best-quality version [16-bit - 192kps at 44kHz - 3.2mb] which takes three times longer to download" says HSV's IT Manager, Lee Webster. "The feedback on that, and on the site itself, has been extremely positive, particularly about the look of the site and the ease of navigation. We've even had some people say it's the best site they've ever visited! It's proved that our decision to upgrade and re-design the site was a wise move. "We plan to keep on developing it so there's something different every time people visit. The HSV version of the new Monaro Coupe will be on line soon, there will be a summary of the current V8 season, when it finishes in early December. Racing is particularly popular as more than 3000 people have this part of the site book marked." The HSV site showcases HSV's full range of vehicles and accessories as well as allowing access to up-to-the-minute information on the Holden Racing Team. Although local hits are, for the most part, fairly evenly divided between the products and the team, the heaviest local traffic for the month was related to the team at Bathurst and the Sydney Motor Show launch of the new HSV concept Maloo ute. The site also allows visitors to buy HSV or race team merchandise on line, make direct contact with their nearest HSV retailer, or simply submit a question to HSV and wait for an answer. The Q&A section is proving to be one of the most popular sections on the site, along with Pit Post, which allows fans to email their favourite HRT driver. Total disk space used by the site is more than 700MB. This translates to more than 32,000 separate files or more than 8000 web pages, all for the one site. For further information contact National
Sales & Marketing Manager |
