HSV testing the waters in Shanghai

Published: 27 April 2009
A prototype 2015 Holden Special Vehicles Hybrid, produced by Julian Quincey using Autodesk Alias Design Studio software.
HSV testing the waters in Shanghai

Pictured: A prototype 2015 Holden Special Vehicles Hybrid, produced by Julian Quincey using Autodesk Alias Design Studio software.

HSV Chief of Design and Styling, Julian Quincey, has just returned from a lightning trip to Shanghai to present at the ‘Interior Motives’ Conference – run in conjunction with this year’s Shanghai Auto Show.

Quincey formed part of a Design Workshop panel discussing the latest developments in computer aided design, styling and design management processes, as a guest of Autodesk.

HSV use a range of Autodesk’s software applications, including Alias, Maya and Showcase to design and illustrate the company’s range of luxury and performance vehicles.

“We have been using Alias since 1999 as part of our automotive design and styling process with much success”, Quincey said.

“The HSV car imagery used in our brochures are generated with the help of Maya software, while hsv.com.au uses Showcase software for applications like the HSV configurator. Showcase is also proving to be an invaluable design tool that we are increasingly using to evaluate differing design alternatives and to optimise quality of fit and finish on our products ”

This application allows potential customers to ‘build their HSV’ using the full available colour palette and accessories options, via the HSV website.

For a demonstration visit www.hsv.com.au/configurator

“The Shanghai Auto Show was something else and to think that more Ferraris are sold in China than in all of Europe demonstrates just how rapidly their car market is changing”, Quincey said.

HSV had a small presence in the Chinese market in 2005 when a long wheel based variant of the HSV Grange went on sale as a Buick Royuam.

Pictured above is a prototype 2015 Holden Special Vehicles Hybrid, produced by Julian Quincey using Autodesk Alias Design Studio software.

Recommended articles

HSV Releases New Colorado SportsCat Derivative

HSV Releases New Colorado SportsCat Derivative

03 December 2018

HSV has added another model derivative to its Colorado SportsCat range with the introduction of the SportsCat “Look Pack”.

*Vehicle shown with optional Sail Plane.

HSV Releases Limited Edition Colorado SportsCat

HSV Releases Limited Edition Colorado SportsCat

09 November 2018

In further product news from HSV, the company today released details of a stylish, limited edition Colorado SportsCat model.

HSV Confirms Chevrolet Silverado 3500HD LTZ Specifications

12 October 2018

HSV Releases Chevrolet Camaro Pricing

10 September 2018

HSV Announces 5 Year Warranty on Colorado SportsCat

27 July 2018

HSV Releases Chevrolet Silverado Specifications and Pricing

29 March 2018