E Series 2 turns up the differentiation

Published: 09 September 2009
E Series 2 turns up the differentiation

Pictured: HSV.

HSV Chief of Design and Styling, Julian Quincey, said work on sketching E2 began in early 2007, not long after the original E Series began delivering record sales for HSV.

“Our customers were telling HSV they loved the differentiation the new model delivered, giving us the starting point for designing the next generation,” Julian Quincey said.

“We needed a new identity that would both excite the passionate HSV buyer and equally one that could be picked out by the non car enthusiast.”

“This meant that our overall front and rear graphics had to be substantially changed from the original E series and ideally also look lower, wider and more sporty,” he said.

“This made the performance hood a desirable addition to the ClubSport and GTS models.”

“The twin bonnet intakes also work well with our signature twin nostril grill and the feature lines are very dynamic with a strongly angled taper to the front of the car.”

HSV E2 also introduces a ‘shockwave’ graphic theme across the model line-up.

“The new theme runs across the front and rear graphics, design of the mesh, wheels and exhaust tips,” Julian Quincey said.

The GTS wheel repeats the Shockwave graphic which is heavily emphasised with the use of a polished front face.

Similarly the ClubSport R8 picks up the dynamic angled spoke shape inspired by the graphic.

The exhaust tips complete HSV’s striking new look with stainless steel surrounds.

Quincey said the addition of ‘Daytime Running Lamps’ to the line-up made E2 stand out from the crowd.

“We felt that such a strong visual cue was crucial to the new cars identity and visibility,” he said.

“I am proud of the entire new package, but particularly just how striking the front of the car appears.”

Julian Quincey’s team includes former Wheels Young Designer of the Year, Adam Dean Smith. HSV has also hosted Johannes Collopy during 2009, as part of his prize for winning the 2008 Wheels Young Designer of the Year award.

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