HSV testing the waters in Shanghai

Published: 27 April 2009

Pictured: A prototype 2015 Holden Special Vehicles Hybrid, produced by Julian Quincey using Autodesk Alias Design Studio software.

HSV Chief of Design and Styling, Julian Quincey, has just returned from a lightning trip to Shanghai to present at the ‘Interior Motives’ Conference – run in conjunction with this year’s Shanghai Auto Show.

Quincey formed part of a Design Workshop panel discussing the latest developments in computer aided design, styling and design management processes, as a guest of Autodesk.

HSV use a range of Autodesk’s software applications, including Alias, Maya and Showcase to design and illustrate the company’s range of luxury and performance vehicles.

“We have been using Alias since 1999 as part of our automotive design and styling process with much success”, Quincey said.

“The HSV car imagery used in our brochures are generated with the help of Maya software, while hsv.com.au uses Showcase software for applications like the HSV configurator. Showcase is also proving to be an invaluable design tool that we are increasingly using to evaluate differing design alternatives and to optimise quality of fit and finish on our products ”

This application allows potential customers to ‘build their HSV’ using the full available colour palette and accessories options, via the HSV website.

For a demonstration visit www.hsv.com.au/configurator

“The Shanghai Auto Show was something else and to think that more Ferraris are sold in China than in all of Europe demonstrates just how rapidly their car market is changing”, Quincey said.

HSV had a small presence in the Chinese market in 2005 when a long wheel based variant of the HSV Grange went on sale as a Buick Royuam.

Pictured above is a prototype 2015 Holden Special Vehicles Hybrid, produced by Julian Quincey using Autodesk Alias Design Studio software.

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