HSV and Xbox join forces

Published: 25 September 2003

Pictured: HSV.

Hitting the road this month are two brand new HSV Maloo utes decked out in Xbox colours.

These vehicles will be attending promotional events as part of Xbox’s on-going entertainment and sampling program. The vehicles will tow the unique Xbox promotional trailers that open to show case the hundreds of Xbox games now available.

The association between Xbox and HSV comes by way of extension between HSV and it’s racing partner, Holden Racing Team. Xbox has a on-going relationship with Mark Skaife and the Holden Racing Team, so it was a natural fit for Xbox to include the HSV Maloo as part of it’s promotional program. The Maloos will be seen at the Telstra Dome and the MCG for the big screen challenge during the AFL Finals.

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